The first edition of The Price of Football quickly established itself as the go-to guide to understanding football club finance for the serious fan. Kieran Maguire, one of the UK's top football finance analysts, shows how professional clubs operate as businesses and explains, in non-technical language, how to read, understand and interrogate club accounts. As a clear-headed analysis and presentation of the financial imperatives and challenges facing football clubs across the English and Scottish Leagues, it has become a welcome resource not only for students of the industry, but by a wider constituency of supporters looking to understand their club's latest transfer deal, or season ticket price. This revised and updated second edition includes analysis of the most recent club accounts, as well as the impact of Covid-19 on the game's finances, the latest legal rulings on club affairs, and expanded coverage of the "creative accounting" ploys that some notable clubs have used.