This Revised publication in the Straightforward Guides Series, The Straightforward Business Plan, is a comprehensive guide to all aspects of the ongoing planning and development of a business including internet-based businesses. The book covers all areas of business planning. As the economic climate gets tougher then the importance of creating a successful and effective business plan is that much greater. The book will prove invaluable to all those who are involved in setting up a business, whether small or medium size.