Lars Olsson rose from a poor background,created his own fortune and,under the name LO Smith, became oneof the most controversial figures ofhis day. Vodka king, workers champion,parliamentarian, globetrotter and oneof Sweden s richest men. His public lifewas a rollercoaster ride of stunningvictories and crushing defeats hisprivate life was no different.Author Pelle Berglund has, withthe help of letters, diaries and otherarchive material, created a portrait ofthis larger than life figure, a figurebest known today for adorning theseal of the Absolut vodka bottle.