In a career spanning almost three decades, visionary psychological coach, Gilbert Enoka, has left his fingerprint on all aspects of the All Blacks winning machine. With a 77% winning record in test match rugby, the highest of any professional sports team, they are the only international team to have a winning record against every opponent. That performance is only possible because they leave no part of their preparation to chance. Their winning mindset and resilience are as important as the physical training and Gilbert Enoka was their secret weapon. For the first time, Gilbert distils his essential lessons to building unshakeable staying power – particularly at times of high pressure where others would crumble – creating a winning team mentality – where the no assholes rule is king – and leaving things better than how you found them so that we can all learn the All Blacks way. Discover how to build a winning culture, hone your leadership to inspire your team in times of need and establish iconic rules for performance that will become your competitive advantage for years to come.