What if the real key to a more fulfilling career was not to scale up but to work for yourself and become a successful and sustainable company of one? The New York Times bestselling author of Deep Work Cal Newport calls this book a "must-read for any entrepreneur who prioritizes a rich life over riches."Company of One offers a refreshingly original small business strategy that's focused on a commitment to being better instead of bigger. Why? Because staying small provides one with the freedom to pursue more meaningful pleasures in life-and avoid the headaches that come with traditional growth-oriented business. Having personally discovered the benefits of cutting out the corporate hierarchy that constantly demands more, author Paul Jarvis explains how you can do the same. With this groundbreaking guide, you'll learn how to set up your shop, determine your desired revenues, deal with unexpected crises, keep your key clients happy, and find self-fulfillment and true work-life balance every step of the way.Its a counterintuitive approach that redefines successputting you back in control of your business and your life.The Case for Staying Small: Why questioning growth is the smartest move for long-term profitability and avoiding the headaches that come with scaling.A Sustainable Business Model: Learn how to determine your desired revenue, keep key clients happy, and create a company built for the long haul, not just a quick exit.Build a Lifestyle Business: Discover the freedom that comes from designing your work around your life, not the other way around, to pursue more meaningful pleasures.The Solopreneurs Mindset: Master the autonomy, resilience, and speed required to take full ownership of your career, whether youre a freelancer or a founder.