Floral designers ready to open their own small business will learn everything they need with this essential how-to guide.

Sharing the challenges and surprises she experienced in building her business, Justine explains

- stocking the basic supplies and materials;
- the crucial question of flower sourcing, and the ecological impacts to consider;
- working on defining your studio's brand and ensuring that your online presence builds clientele;
- using eco-friendly design techniques;
- preparing, packaging, and transporting your creations;
- communicating effectively with clients;
and more.

A review of design basics includes step-by-step instructions for nine floral arrangements.

Justine ends with three useful case studies, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.

Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces-to develop a floral industry that is more respectful of the environment and that educates its consumers.

ÖVRIGT:
Mediatyp: Bok
Bandtyp: Inbunden
Författare: Justine Beaussart
Förlag: Schiffer Publishing Ltd
Språk: Engelska
Omfång: 152 sidor
Mått (bxhxd): 203x254x25 mm
Vikt: 835 gram
Illustrerad: Nej

Streckkod: 9780764369391
SKU: 742695