Elevate Your Style. Empower Your Cooling Achieve optimal performance and stunning aesthetics with the ROG Strix LC III 240 ARGB White Edition, featuring the latest generation Asetek s new Gen7 v2 pump and ROG ARGB radiator fans. Effortlessly tackle the heat generated by AMD RyzenTM and Intel CoreTM processors to unleash limitless power. Enjoy enhanced installation flexibility with a 360° rotatable water block that accommodates various mounting options. Explore a spectrum of Aura lighting modes to elevate the visual appeal of your gaming build. And embrace the perfect blend of efficiency and exquisite design for an unparalleled experience. Cool Beyond Limits The ROG Strix LC III 240 ARGB White Edition features a new and quieter Asetek Gen7 V2 pump with updated cold plate technology capable of an additional 100 watts of cooling and temperatures up to 0.5° C lower . Elevate CPU cooling efficiency for unmatched stability under intense workloads. Experience the Freedom An innovative 360° rotatable water block features a magnetic design, offering unprecedented flexibility in water cooling installation. Lighting Brilliance Elevate your gaming rig with a variety of Aura lighting effects to create a colorful spectacle. The smart mode takes it further with dynamic lighting to visualize different hardware loads. And with Aura Creator support, you can tailor your own unique lighting effects, making your setup truly one-of-a-kind. Aesthetic Ingenuity Subtle details, uncompromising style in form and function. Extensive Compatibility The ROG Strix LC III 240 ARGB White Edition is compatible with a wide range of Intel and AMD motherboard platforms, giving you ample processor and build flexibility. Cooling on Display Those who choose the version that features an LCD screen will enjoy a whole set of additional options: Display live system stats, or customize animations to craft your unique gaming build.