Quiet, introverted Hadley and rough-around-the-edges Willow have one big main thing in common: both their mums have gained a huge online following sharing every detail of their lives. Hadley’s mum - Phoebe of @PhoebeAndJay fame - loves to share all the terrible, down and dirty bits about raising kids while Willow’s mum Rosalind at the up-and-coming @MoonbeamsAndMarigold basks in the glow of motherhood. If getting all her life's moments (including an almost decade old viral potty training video) shared online isn't enough, Hadley’s starting a new school in a new neighbourhood and desperately trying to keep her mum’s identity a secret while Willow is struggling with a recent life-changing announcement from her mum who, it turns out, is not getting out of the influencer world anytime soon. As the two girls build a friendship and share the pains of having mumfluencers, they come up against the same question - how long will they have to share their lives with everyone?