Dont try to be interesting. Thats a fools errand. Do interesting instead. Make the world light up by paying attention.In this book, writer and strategist Russell Davies has rounded up a bunch of interesting people to help you:Notice more  practise paying attention and everything gets more interestingCollect more  gather together what youve noticed, new ideas pop out Share more  get good at sharing it all and more magic arrives.Youll turn the things you notice into a compost of creativity slow hunches, spark files, scrapbooks and moodboards. Its where unexpected elements collide to form new ideas. Then youll share those ideas. And youll learn something about yourself your passions and interests. Your life and work will become more creative, fulfilling and fun.Interesting isnt a personality, its a decision. Dont hunt for diamonds. Get fascinated by pebbles.