The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

ÖVRIGT:
Mediatyp: Bok
Bandtyp: Häftad
Författare: Daryl Fielding
Förlag: Orion Publishing Group
Språk: Engelska
Omfång: 232 sidor
Mått (bxhxd): 144x198x24 mm
Vikt: 480 gram
Illustrerad: Nej

Streckkod: 9781529420173
SKU: 756630