Master the YouTube algorithm and transform your channel into a thriving, revenue-generating business Even experienced YouTube creators struggle to understand the platform's complex algorithm and grow their audiences profitably. The YouTube Formula, Second Edition by Derral Eves, a video marketing expert who has generated billions of views, provides proven strategies for YouTube success. This comprehensive guide reveals algorithm mechanics and delivers actionable advice for building a sustainable creator business. The updated edition includes brand new case studies and addresses emerging trends. Readers discover how to leverage AI tools, optimize shortform content and YouTube Shorts, master livestreaming, and build loyal fandoms. The book provides data-driven strategies for launching channels, creating compelling content, driving subscriber growth, and increasing engagement. The book offers: Detailed explanations of how the YouTube algorithm evaluates and recommends content to maximize reachProven techniques for driving rapid view and subscriber growth based on billions of views generatedComprehensive guidance on AI tools, shortform content, and livestreaming strategies for modern creatorsReal-world case studies from successful YouTube creators demonstrating strategies in actionData-driven approaches to monetization, audience development, and community building that generate revenue Perfect for YouTube creators, content creators, social media strategists, brand managers, entrepreneurs, and video marketers, The YouTube Formula delivers the insider knowledge and practical strategies you need to achieve commercial success on the world's largest video platform and build a thriving creator business.