Through thoughtful commentary and contemporary examples, this book explores how design-led merchandise can align material, message and purpose into objects people genuinely want to keep.

Merchandise has always been branding's quiet companion - from political badges and oil company road maps to the now-ubiquitous tote bag. Yet in a digital-first world, it was often reduced to the forgettable giveaway. This book argues that those days are over. Today, merchandise has re-emerged as a powerful and intimate marketing channel. Physical, tactile and enduring, it places brands directly into people's hands and daily routines. When approached with intention, merch becomes more than decoration - it becomes strategy: reinforcing identity, expressing values and building emotional connection through repeated use.

Merch: We Love Our Customers boasts eight distinct cover designs, each adorned with a unique image.

Please note, orders will be fulfilled at random and a variety of jackets is not guaranteed.

ÖVRIGT:
Mediatyp: Bok
Bandtyp: Pocket
Förlag: Thames & Hudson Ltd.
Språk: Engelska
Omfång: 200 sidor
Illustrerad: Nej

Streckkod: 9781915392152
SKU: 925180