WINNER OF THE PORCHLIGHT BUSINESS BOOK AWARDThis tech could change everything for women - here's how. From periods and childbirth to menopause, female pain has been normalized, as society shrugs and says 'welcome to being a woman' instead of coming up with better solutions. But it doesn't have to be this way. In The Vagina Business, award-winning journalist Marina Gerner takes an eye-opening look at the innovators challenging the status quo to deliver the healthcare solutions women need. With interviews from 100 entrepreneurs, researchers and investors across 15 countries, The Vagina Business explores the future of women's health, where female-focused companies are developing products to help women at every stage of life. From a life-saving bra to non-hormonal contraception and new takes on fertility and menopause, it shines a light on innovation that matters. Women should not be denied solutions to health issues just because people are embarrassed to talk about vaginas. We deserve much better.